Various P.O.S. created for markets around the country that supported specific sports in their region but couldn’t afford to be team or region specific. Pepsi-sponsored star Jeff Gordon was popular enough to have his own program. This several-day photoshoot included one scene for building the active racing scenario at Daytona.
The Channel 24 concept was a four-sided point-of-sale construction with rotating images with several scenarios that demonstrated how this new product size could be consumed and when it was used.
Major League Baseball
The client challenged us to make the partnership between Pepsi and MLB attractive to a younger MTV audience. My response was to emphasis the player’s passion for the game. Simple iconographic visual fulfilled the client mandate to create a repetitive effect “Paint the town blue” and leveraged Pepsi’s designation as “The Official Soft Drink of Baseball”.
Tradeshow / Display
This tradeshow illustration / concept was a created as an eight-foot high wall for a vending group's tradeshow.The sunflower-themed end aisle was created as an identity for the Lipton products as a whole for large shopping store experiences for summer promotions.