Benefits from the service were summarized in short, simple phrases for these banners to be effective. They were encapsulated into the 'plus' symbol for a concise summary that is also part of the product's name. Through these simple statements and graphics, these banners quickly introduced the main idea to their audience.
This strategy document contains a running dialogue that helps explain the thinking behind a variety of solutions for the brand strategy. The many options for logos and taglines were deconstructed for how they aligned with each key aspect of the brand promise.
This project was used to demonstrate how a new sub-brand for high-end furniture could be added to the traditional appliance line-up while conveying a brand that aligned yet still had it's own font and color palettes that aligned with the main brand.